Designing logo for small businesses is different compared to designing logo for start-ups or corporates. For small businesses, personality of the artisan behind the brand becomes the personality of the brand. Hence the logo is not just a representation of what the business does, but also of the person that runs it. A good logo captures this aspect well.


Vaanya Soap Co is small business based out of Mumbai. They produce handmade, zerowaste eco-soap.The logo is essentially the alphabet 'V', which stands for Vaanya. Elements of nature such as flowers are incorporated to represent the organic root of the product. The font of choice reflects the feminine nature of the brand.